BOOSTXL #50: Designing the Dream with Kevin Bethune

Kevin Bethune is a tried and true innovator. Author of Reimagining Design: Unlocking Strategic Innovation, he began his career as a mechanical engineer in the nuclear power industry. He then took the in-depth product knowledge he acquired and joined Nike, where he discovered the world of design and created the Air Jordan Fusion 8 basketball lifestyle-performance shoe.

About this event




  • Chris Denson

    Chris Denson

    Host, Author, Innovation Advocate

    See Bio