Join us on May 6th at 3pm!
Valence & Upfront Ventures
Co-Founder & Partner
Phenomenal Woman Action Campaign
SHRM (Society for Human Resource Management)
President & CEO
Spurs Sports & Entertainment
Executive Vice President – Revenue, Brand & Communications
Strategic Communications, LLC
VP Global Partnerships
Vice President, Learning & Development
Guy Primus is CEO and Board Member at Valence. Guy's personal mission is to leverage technology to connect people to the things that enhance their lives. As CEO, Guy is looking to lead Valence to becoming the definitive bridge between Black Talent and Economic Opportunity and Development.
Prior to joining Valence, Guy was founder and Chief Executive Officer of The Virtual Reality Company (VRC), a company whose mission is to become the world leader in the production and distribution of premium, story-driven Virtual Reality content. Guy was the lead inventor on two VRC Patents.
Before co-founding VRC, Guy was Chief Operating Officer at Overbrook Entertainment, the film and television production company founded by actor Will Smith and producer James Lassiter. Guy has also served as director of digital media at Starbucks Entertainment, where he led the creation of the Starbucks/Apple "Pick of the Week" program, as group product marketing manager at MSN Entertainment, and as vice president of strategy & planning for Blue Flame/Bad Boy Entertainment.
Guy is past Chairman of the advisory board of Georgia Tech's top-ranked School of Industrial and Systems Engineering and was a member of Georgia Tech's College of Engineering Advisory Board. Guy is also a member of the Board of Trustees of Southern California Public Radio (chairman of the strategic planning committee).